Supporting those in the music industry who need it most.
" In light of the recent global impact on the music industry, Australian musicians are coming together, getting creative and working on a never before seen way of raising much needed funds to support each other through this tough time. A portion of proceeds from each video booked from these musicians will benefit Support Act + CrewCare to aid mental health in the music industry and raise much needed funds for our crews & music workers. "
Aus Music Aid was an incredibly fulfilling project to work as it allowed me to collaborate with the teams at Cameo, Support Act, and CrewCare to give back to the industry I love, and that started my career in graphic design. The art itself was a collaboration between myself and Tom Page (@teepeesurf) that allowed for both of our individual strengths to shine. Tom's unique illustration, and text style created a logomark that was bold, whilst still being funky and inviting, as well a beautiful centrepiece literally depicting Aus Music being Aided. Riffing on Tom's style, I put together fun and friendly layouts that were easy to follow, and most importantly easy to read. I feel that these were quite successful, and allowed the core message and goal behind Aus Music Aid to shine through, without being too distracting, but rather attention grabbing.